EFFORT

    Putting forth an exertion of strength or power, physically or mentally.

ETIQUETTE

    The conventional code of good manners which governs behavior in society; professional and business decorum.

CHARACTER

    The total sum of the qualities making up an individual; moral excellence.

SINCERITY

    Honesty of mind or intention; truthfulness.

SELF-CONTROL

    Control over one's own impulses, emotions or acts.